You know the light beer ad you’ve seen a million times? Well this isn’t it. The Shiner Light Blonde campaign was about one thing: Real Life. And Real Life includes backyards, summer days, and arguments about BBQ.
Print ads we had the chance to work on for Texas Monthly’s October Issue.
Produced during my time as an intern at McGarrah Jessee.
Copywriter: Ian Lindsey.
Photographer: Lizzie Jespersen Photography.